Brief
Rebrand Crime Stoppers to target a younger audience. Create a design that can seamlessly be applied across various touch points. The logo design must incorporate the colour blue and at least three rows of checkers.
Solution
Craft a brand identity that embodies a modern and progressive ethos, inspiring community engagement and anonymous reporting. Designed to resonate with a younger demographic, the brand exudes a contemporary vibe while retaining an air of authority through its sleek and minimalist design. The logo symbolises unity and collaboration, portraying individuals coming together to form a cohesive community.
