Brief
Create a unique design for an existing product package category that could offer a more effective, innovative, and meaningful consumer experience about the way it is packaged.
Solution
Frosty is the go-to for young beer enthusiasts who want to soak in the social scene without the hassle. It is a beer case that holds 18 x 375ml cans. When opening the package, Frosty comes alive, as his ears extend to create room for ice to be poured over your beers, essentially transforming the case into an esky. Made from recyclable materials and lined with frost-shield, Frosty can be reused up to 5 times as an esky after initial use. Cheers to keeping it cool, stay Frosty!
