Brief
Develop a brand identity for a new hospitality venue, with a strong focus on illustrations as the main element of the chain's branding.
Solution
Hop Tides Brewery embodies the Australian surfer lifestyle. Using illustration as the central focus, characters and scenes inspired by vintage surf culture and old-school beach illustrations. This visual approach ensures the brand connects deeply with its audience, celebrating the laid-back, coastal vibe while offering a variety of craft beers to please any palate.
