Brief
Maxum, celebrating 25 years in the watch industry, seeks to rebrand and emphasize its enduring commitment to design, quality, and craftsmanship. The project involves showcasing Maxum’s five pillars - Fashion, Sport, Art, Music, and Film - through behind-the-scenes stills for social media.
Solution
I captured candid moments between models, creating an authentic and relatable feel that highlights the usage of Maxum watches and the brand's ethos. Using both digital and film photography, I produced a collection of images that effectively convey the brand’s commitment to style and quality, resonating with its audience and enhancing its social media presence.
